What is SEO?

SEO stands for Search Engine Optimization. When a new website appears on the web it is not listed in search engine result pages. Listing in major search engines is the only way to drive maximum traffic to your website. The website appearing on the top of the result pages get more traffic than the site lying in second, third or further result pages. So to get maximum traffic, your website should be on first page of result pages of major search engines like Google. The process of optimizing your website to make them search engine firendly is known as SEO.

What is Ethical SEO?

Ethical SEO is the way of optimizing your site that is loved by search engines. If you try to over optimize your site or try to cheat search engines to be listed on top, that is unethical way of SEO. Practicing illegitimate means will lower your business. Unethical SEO is also known as Blackhat techniques. Blackhat techniques can help you become on top position in result pages but cant assure you will stay there, and Search engines can penalize you by lower your position. We always use Ethical SEO techniques for our clients.

How keyword selection plays an vital role in SEO?
Proper selection of keywords is important in SEO, in order to enjoy maximum conversion ratio. Keywords are the fuel for all search engine optimization techniques. You should start with thinking of words that best describe your products or services, because that will help you get your target visitors.

What is Google Page-rank?
Page Rank represents that how much Google trust on your site.
Page Rank determines the value of your site over the web. For a website to have a high page rank, it must have a lot of quality back links. The Page Rank of a website measures not only the number of links that points to a website, but the quality of the websites that provides the links. There are several other factors that determines your sites page rank some of them that are most important are: Domain age of your website, Directory structure of your website, Page load time etc..

What is back-link and what is its importance in SEO?
Backlinks are one of the most important aspects you need to consider when you're trying to build a higher ranking in the search engines. Backlinks are links that are directed towards your website from other websites. Without backlinks the search engines will not suggest your site to their visitors. Backlinks play an important role in SEO.
Backlinks are important because that show popularity of your website over the web.